Shorecrest

The distinction the Shorecrest branding draws is intentional and important: this is not a luxury condo building. It is a wellness-forward private residential club — a building whose identity is organized around intimacy, tranquility, and curated living rather than resort scale or hospitality branding. The tower's distinctive mosaic-inspired façade will be one of the most recognizable new architectural silhouettes along the West Palm Beach waterfront — a building announcing a design identity before you step inside.

Related Ross, the development firm behind South Flagler House, assembled a design team with deeper credentials than most WPB projects draw. Roger Ferris + Partners leads the architecture — refined materiality and structural clarity. Rottet Studio, whose portfolio includes some of the most acclaimed hotel and residential interiors in the world, handles interiors and amenity design — bringing a warm minimalist philosophy of sculpted curves, warm neutral palettes, and expansive light-filled spaces inspired by the surrounding waterfront. DSBoca manages the landscape.

The result is a building of approximately 96 residences — originally planned with a higher count, reduced through custom combinations during the sales process. Fewer than 100 residences in a 28-story Billionaires Row building is not a limitation — it is a feature. That density ratio is what separates a private club from an apartment tower.

Rottet Studio's interiors are drawn around warm neutral palettes, sculpted architectural curves, and expansive light-filled spaces taken from the surrounding waterfront landscape. Floor-to-ceiling glass and oversized private terraces are planned to maximize panoramic views of the Intracoastal Waterway, Palm Beach Island, and the Atlantic Ocean, and to blur the boundary between interior living and the waterfront outside. Shorecrest offers one- to three-bedroom condominium residences, with select homes combined into larger custom configurations.

The rooftop amenity deck is where Shorecrest's wellness positioning becomes concrete. A 75-foot pool with panoramic views of the Intracoastal Waterway, Palm Beach Island, and the Atlantic Ocean anchors a rooftop plan that also carries expansive lounge seating, outdoor dining, and a setting meant to work as an outdoor living room for the building's residents. It is sized as a rooftop gathering space rather than a lap lane, shared by fewer than 100 households.

His-and-hers spa suites with private sauna and steam, a cold plunge, and dedicated treatment rooms take the building's wellness philosophy beyond the fitness center and into genuine recovery territory. Yoga and Pilates studios are drawn as purpose-built rooms — not converted multipurpose space — in an amenity program Rottet Studio designed with the same care as the residences. A golf simulator lounge rounds out an athletic program that covers every mode of the modern luxury lifestyle.

Shorecrest is marketed on wellness as its organizing principle rather than as a line in an amenity list, and the floor plans back that up: the spa suites, studios and recovery spaces are purpose-built rather than carved out of what was left over. Whether the staffing and programming live up to it is not knowable before delivery — ask how both are written into the operating budget.

Related Life is the resident programming platform Related Ross runs across its portfolio, and the developer positions it as what separates Shorecrest from buildings that offer a gym and a pool and call it done. Through Related Life, residents are to have access to ongoing curated experiences: culinary demonstrations, wine and sommelier events, wellness classes, private social programming, and lifestyle experiences meant to build the kind of building community that most luxury developments talk about and few actually deliver.

The Lifestyle Director is the human infrastructure behind the programming. Unlike a standard concierge — who handles requests — the Lifestyle Director is meant to manage the resident experience proactively: reservations, travel recommendations, event curation, and the connective tissue between the building's amenities and the broader Palm Beach social and cultural ecosystem. For seasonal residents and full-time families alike, this is the operational model of a private members' club applied to residential life.

The building's social infrastructure — cocktail lounge, card room, private dining room, and executive meeting suites — is where that community is supposed to form. Co-working lounges and executive meeting suites acknowledge the building's buyer profile: finance professionals, family office principals, and hybrid executives relocating from New York or Boston who need more from a residential building than a beautiful view. Refrigerated package storage, bicycle valet, and the secluded porte-cochère arrival complete a service stack drawn to the standard Shorecrest's price point demands.

Shorecrest combines a peaceful waterfront setting with convenient access to everything that makes West Palm Beach compelling. At 1865 North Flagler Drive, residents are positioned near NORA, CityPlace, Currie Park, Palm Harbor Marina, and the Palm Beach Yacht Club — at the intersection of WPB's expanding cultural and wellness corridor and its most active stretch of new development. Palm Beach Island, Worth Avenue, The Breakers, and the Royal Poinciana Plaza are minutes across the Flagler Memorial Bridge. The Norton Museum of Art and the Kravis Center for the Performing Arts are close. Palm Beach International Airport is approximately 15 minutes.

Shorecrest's address also sits at the center of the most significant luxury residential development corridor in WPB's history. The Ritz-Carlton Residences, Olara, and Mandarin Oriental Residences are all rising nearby — representing billions of dollars of institutional capital committed to the same stretch of waterfront. What that concentration of capital does to values along the corridor is the open question — it is the argument buyers here are making, not a settled fact.

For the pre-construction buyer, the Shorecrest thesis rests on Related Ross's execution — though South Flagler House, the building usually cited for it, is itself still pre-delivery, so what exists to judge is a topped-out tower rather than a finished one — paired with entry pricing on a corridor whose transformation is underway but not complete. Contact DO Homes Group for current floor plan availability, pricing, and pre-construction contract guidance. With a delivery timeline of 2027, the window is open — but finite.