Porsche Design Concours Is Coming to West Palm Beach: A Supercar Club With Deeded Studios

In late September 2026, Porsche Design and Newgard Development Group pulled the cover off the project West Palm Beach car people have been waiting to name: Porsche Design Concours, an invitation-only collector-car club where the garage is the headline, not the afterthought. West Palm Beach is one of the first two locations. Dallas is the other.

If you read our earlier piece on where condo owners keep their car collections, this is the sequel. That article described a members-only car club from Newgard under the working name Palm Beach Auto Haus and noted that the platform name and partners would be revealed later in 2026. Now they have been.

What Was Announced

Porsche Design and Newgard describe Concours as a club concept that reimagines the traditional car-storage model. Instead of renting a bay, an owner takes an automotive studio and joins a clubhouse built around it. The reported details:

• Two first locations, West Palm Beach and Dallas, both targeted to open in 2028. Coverage puts the first phase at 44 privately owned studios, split evenly: 22 per city.
• Studios of roughly 2,700 to 6,000 square feet, climate-controlled, each with a mezzanine, a full bathroom and a wet bar. Reporting positions them as places to gather, work or host, not just to park.
• Deeded ownership, according to at least one outlet, and no requirement to own a Porsche. Ferrari, Corvette and other collectors are explicitly welcome.
• An interior automotive promenade running through the property, so the cars read as part of the architecture.
• A clubhouse with private lounges, coworking space, terraces, event rooms, padel courts, spa and wellness facilities, and concierge service, plus 24-hour security.
• Urban Robot Associates as the architect for West Palm Beach. Gensler is handling Dallas.

On the West Palm Beach site, Florida YIMBY reports a two-story building of roughly 111,637 square feet, with the development entity PB Vaults Development LLC, an affiliate of Newgard Development Group, behind it.

Is This the Florida Mango Road Project?

Almost certainly the next chapter of it, though we want to be careful here. In August, a Newgard affiliate paid $10.5 million for 2.6 acres at 2500 N. Florida Mango Road for a two-story, membership-driven automotive club. The Concours announcement describes a two-story West Palm Beach project from the same developer, at the same stage of the same story.

The coverage we reviewed does not print a street address, so treat the match as our reading rather than a confirmed fact. One number has also moved: our earlier piece reported 20 studios for the first site, while the Concours announcement points to 22. We will update when the developer publishes a definitive count.

What Has Not Been Announced

This is the part to read twice.

• Pricing. No studio prices, membership fees or terms have been released.
• How studios are sold. The reporting says deeded ownership. We have not seen the structure, the fees or the documents behind it.
• Who gets invited. The club is invitation-only, and the process has not been described.
• Construction status. The announcement gives a 2028 target for opening, not a groundbreaking date or a schedule.

Nothing here is for sale today, and anyone quoting you a price is ahead of the facts.

Why It Matters for a Downtown Condo Buyer

Downtown West Palm Beach towers cap most residences at one or two parking spaces. The Bristol and Esperanté are the two downtown buildings we know of that attach a private enclosed garage to the residence. For everyone else, the collection has always lived somewhere inconvenient.

Concours is a different answer: leave the daily drivers in the building, keep the collection at a club built for it, and treat the garage as a destination. If it delivers as described, it removes one of the most common objections we hear from collectors who would otherwise buy downtown. It also signals how seriously global luxury brands now take West Palm Beach as a home for people with serious cars.

What To Do Now

If you collect, put the parking question at the top of your condo search, not the bottom. Get the specific allocation for the specific residence in writing, and keep an eye on Concours as the details firm up. If you want a short list of West Palm Beach residences that work for your cars, reach out and tell us what you are parking. Our guide to West Palm Beach luxury condos is a good place to start if you are still getting oriented.

This guide is provided by DO Homes Group, a West Palm Beach real estate team. For personalized recommendations, contact our team.